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Book
Summary: The Pig and The Python
Printed
with permission from TCI
Management Consultants. A group of senior-level management
consultants, offering strategic planning and marketing services
to a wide range of public and private sector clients.
The
Pig and the Python: How to Prosper From the Aging Baby Boom
by David Cork (with Susan Lightstone)
Stoddart Books, Toronto, 1996
This book is about investment strategies for Canadians,
specifically focusing on ways to take advantage of the financial
implications of the aging of the baby boom. The pig of the
book's title is the baby boom generation, and the python
is the rest of society, which struggles to cope with this
monstrous bulge as it moves along through the years. While
perhaps not the most flattering image to either boomers
or the rest of society, the mental picture thus conveyed
is undeniably graphic and powerful.
The
authors present their financial advice through an interesting
story device: an Ottawa-based husband-and-wife who are facing
some tough times in terms of their job and financial situation,
and as a result have just moved into a different neighborhood
and are renting a house. They have a series of conversations
with their new neighbor, who just happens to be a crackerjack
investment counselor specializing in baby boom-related investments.
The neighbor gives them a series of lectures over several
weeks, through which he imparts various bits and pieces
of advice.
Taking
a large page out of David Foot's best-selling Boom, Bust
and Echo, the authors essentially provide a demographic
analysis of the Canadian economy from a financial and investment
perspective. The thesis is that the baby boom, the huge
generation born between 1947 and 1966, now comprises one-third
of the Canadian population and thus inevitably affects most
of what happens in the country as a consequence of its sheer
size. The influence of boomers as they age and move through
society (that pig pushing its way through the python) is
and will continue to be tremendous.
The
economic and financial impacts of this are:
like
anyone else in any other generation, as boomers moved into
their twenties and thirties, they wanted to acquire certain
large capital assets: things like houses, furniture and
cars - not having large pools of savings, boomers thus put
a heavy demand on money, which drove up interest rates to
the double digit levels that we saw in the eighties
now, however, boomers have acquired most of the large assets
they want, and are moving more into 'savings mode' as they
plan their retirements - this relative lack of demand for
money will keep interest rates low over the next twenty
years
the real estate market will also remain flat for this period,
because boomers have by and large already acquired the real
estate they will need in their lives - aside from some bright
niche markets, like retirement condominiums situated in
attractive areas close to lots of amenities, real estate
will not be a particularly attractive investment - boomers
who are looking to unload their paid-off houses as a financial
windfall in their old age are thus likely to be disappointed
the bond market (which is essentially companies raising
capital by borrowing money with a promise of future payment
at a fixed rate) will hold some attractiveness in future,
as interest rates go lower still (thus making bonds with
rates fixed at levels higher than the interest rate more
attractive) - while some long-term bonds should be part
of an investment mix, bonds and similar instruments like
guaranteed investment certificates (GICs) will not likely
generate big financial returns
with real estate being flat or even trending down, and the
bond market being secure and safe but likely lower return,
boomers will increasingly turn to the stock market (which
is essentially companies raising capital by giving away
a small piece of the equity of the company) for growth in
their financial portfolios - the value of the Canadian stock
market, the authors say, will likely triple and might even
quadruple over the next ten years
boomers will respond differently to the three basic types
of shares available on the market:
- preferred shares, which entitle the holders to a specific
dollar amount in the event of the liquidation of the company,
act essentially like bonds, and thus will have limited appeal
- income shares (blue chip stocks) offer a solid and reliable
return through fairly generous dividends, probably above
what the bond market can deliver, and thus will be a large
part of more conservative boomers' investment strategies
- growth stocks are issued by companies that are typically
in their early stages and are hungry for capital to expand
- they thus are inherently riskier, but probably have greater
potential to increase in value through the value of the
share itself (as opposed to dividends) - being really 'where
the action is', they are thus likely to represent a larger
proportion of the investment portfolios of less 'risk adverse'
boomers
recognizing the complexity of the market, and the rapidity
of change in our emerging 'information society' boomers
will increasingly turn to mutual funds (pools of stock holdings
managed by professional money managers) as the way in which
they manage the stock market component of their financial
portfolio - the tremendous growth that we have seen in recent
years in mutual funds reflects this phenomenon
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