PUBLIC relations

PUBLIC relations

 
Agile PR Salzman, Marian AMACOM , 2017 Marketing

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...

Audio summary available
 
 
Understanding Social Media Ryan, Damian Kogan Page , 2015 Marketing, Technology

In Understanding Social Media, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic,...

Audio summary available
 
 
Public Relations in Asia Pacific Devereux, Mary M. | Peirson-Smith, Anne John Wiley & Sons, Inc. , 2009 Business Strategy, Communication

In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...

Audio summary available
 
 
The AMA Handbook of Public Relations Dilenschneider, Robert L. AMACOM , 2010 Business Strategy

A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...

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Confessions of a PR Man Wood, Robert J. | Gunther, Max New American Library , 1989 Business Biographies, Marketing

Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...

 
 
The Supermeds Jones, Rochelle Charles Scribner's Sons , 1988 Marketing

As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...