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In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...
In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In Brand Relevance...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
The Harley-Davidson Motor Company is heir to one of the most dramatic turnaround stories in business history. According to Dantar P. Oosterwal, the company’s evolution and continued success are owed in great measure to...
While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...
Gaining and sustaining competitive advantage requires understanding how to achieve success, but it also requires understanding how to avoid mistakes. Thus, in the same way that medical professionals study disease as a...
Toyota is one of the world’s ten most profitable companies; what is the secret to Toyota’s remarkable success? It is the company’s quest for the “elegant solution”—a singular and deceptively simple idea that can change...
In The DNA of Leadership, which follows her successful Creating WE, author Judith Glaser identifies the seven leadership practices that can re-shape an organization into a culture that...
According to Tom Kelley (The Art of Innovation), individuals, who assume the role of Devil’s Advocate, can be some of the most potent destroyers of innovation in a corporation. These ubiquitous idea wreckers cloak...
