CORPORATE image
CORPORATE image
After decades marked by the misdeeds of businesses—from Enron to the BP oil spill—consumers have lost confidence in big businesses. However, companies have an opportunity to regain that confidence, and the support of...
In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...
In The Power of Reputation, public relations leader Chris Komisarjevsky explains how to build and leverage character, communication, and trust. In every facet of life, a good reputation is among our...
Management Reset by Edward E. Lawler III and Christopher G. Worley presents a radical shift to the profit-driven business model that governs most companies. In the past, focusing solely on financial...
On the night of April 20, 2010, BP’s Mobile Offshore Drilling Unit (MODU) the Deepwater Horizon exploded, killing 11 people and injuring dozens more. For the next 87 days, millions of barrels of oil from the Macondo...
Almost everyone today uses the Internet for conducting business, gathering information, and making social connections. Still, the Internet is a dangerous place. Reputations can be damaged by scandal, businesses can...
In Personality Not Included, Rohit Bhargava illustrates how companies must have a dynamic personality in order to attract and retain customers and, above all, remain profitable. By understanding the...
In The Soul of the Corporation, authors Hamid Bouchikhi and John R. Kimberly provide leaders with the tools to understand, assess, and master the heart and soul of their companies, which they call the...
Modern corporations face unprecedented challenges to remaining profitable, including demanding market conditions, constant public scrutiny via today’s technology, and increased awareness of environmental consequences...
Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...
