AUTOMOBILE industry & trade
AUTOMOBILE industry & trade
The Prize
Simon & Schuster ,
1991
Global Business, Major Works, Management
In The Prize, Yergin provides unprecedented insight into the history of the oil industry, and by extension, the dynamic and intricate history of the 20th century. In light of events in the Gulf...
The Elegant Solution
Simon & Schuster ,
2007
Innovation
Toyota is one of the world’s ten most profitable companies; what is the secret to Toyota’s remarkable success? It is the company’s quest for the “elegant solution”—a singular and deceptively simple idea that can change...
Billy, Alfred, and General Motors
AMACOM ,
2006
Business Biographies, Entrepreneurship, Major Works
In the 1950s, GM was a juggernaut, dominating every market it entered and influencing American manufacturing, marketing, and even society like no other company, before nor since. Now, as the company approaches its...
