CONSUMERS -- Attitudes

CONSUMERS -- Attitudes

 
Accelerating Out of the Great Recession Rhodes, David | Stelter, Daniel McGraw-Hill , 2010 Business Strategy, Economics & Finance, Global Business

The “great recession” has completely changed today’s economic climate. Consumers are buying less and saving more, banks are lending very little money, and conservationist policies are emerging from developed nations,...

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AfterMarketing Vavra, Terry G. Business One Irwin , 1992 Customer Focus, Marketing

The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...

 
 
Always On Vollmer, Christopher | Precourt, Geoffrey McGraw-Hill , 2008 Marketing, Technology

The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...

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Build for Change Trefler, Alan John Wiley & Sons, Inc. , 2014 Customer Focus

Build for Change by Alan Trefler is both a wake-up call and a challenge to companies to accept that today’s customers are more savvy, educated, and involved than ever before. Using examples and clearly...

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Coming to Concurrence Smith, J. Walker | Clurman, Ann | Wood, Craig Racom Communications , 2005 Customer Focus, Marketing, Productivity

Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...

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Decoded Barden, Phil John Wiley & Sons, Inc. , 2013 Marketing

Phil Barden’s book, Decoded, explains the science behind consumers’ decision making. Behavioral economics, psychology, and science come together to explain why people select certain brands, products,...

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Decoding the New Consumer Mind Yarrow, Kit Jossey-Bass , 2014 Customer Focus

In Decoding the New Consumer Mind, Kit Yarrow explains the deep motivations of consumers and emerging consumption trends to marketers so that they can better meet consumer needs and be successful. The...

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Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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Ecological Intelligence Goleman, Daniel Broadway Business , 2009 Social Responsibility

Every product has a hidden backstory of impacts caused by its manufacturing, transport, ingredients, or use. However, customers today have no information to compare products according to their ecological effects. In...

 
 
Fascinate Hogshead, Sally HarperCollins Publishers , 2010 Marketing

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...

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