CONSUMERS -- Attitudes

CONSUMERS -- Attitudes

 
The Service Advantage Albrecht, Karl | Bradford, Lawrence J. Dow Jones-Irwin , 1990 Customer Focus, Marketing

There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...

 
 
Coming to Concurrence Smith, J. Walker | Clurman, Ann | Wood, Craig Racom Communications , 2005 Customer Focus, Marketing, Productivity

Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...

Audio summary available
 
 
The Prime Solution Thull, Jeff Dearborn Trade Publishing , 2004 Customer Focus, Marketing

Today's business-to-business solutions marketplace is competitive and full of challenges. Companies work hard to create and sell value-laden solutions, but, even with hard work and research, the success rate in the...

 
 
The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

Audio summary available
 
 
AfterMarketing Vavra, Terry G. Business One Irwin , 1992 Customer Focus, Marketing

The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...

 
 
The One to One Future Peppers, Don | Rogers, Martha Currency Doubleday , 1993 Customer Focus, Major Works, Management

A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than share of...

 
 
The Value Network De Rose, Louis J. Amacom , 1994 Customer Focus, Marketing

A new definition of value that explains how to create and add value within each of the key processes of marketing, engineering, acquisition, manufacturing, and customer service, while simultaneously integrating these...

 
 
Implementing Supplier Partnerships Van Mieghem, Timothy Prentice Hall Press , 1995 Productivity

Implementing Supplier Partnerships shows advantages to establishing real relationships between supplier and customer beyond buying and selling. Some overlooked factors include the cost of value-added...

 
 
The Customer Is Usually Wrong Jandt, Fred E. Park Avenue Publications , 1995 Customer Focus

The Customer Is Usually Wrong doesn’t blame less than satisfactory service on the customer, but instead thinks an organization must determine what customers believe its service to be; create...

 
 
Let Your Customers Do the Talking Cafferky, Michael E. Upstart Publishing Company , 1996 Customer Focus, Marketing

Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....