CONSUMERS -- Attitudes

CONSUMERS -- Attitudes

 
Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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Paid Attention Yakob, Faris Kogan Page Limited , 2015 Marketing

In Paid Attention, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies...

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Humanizing Big Data Strong, Colin Kogan Page Limited , 2015 Technology

The use of data has long played an important role in running a business. In today's world, however, the amount and complexity of data can be overwhelming. Marketers have access to more...

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Build for Change Trefler, Alan John Wiley & Sons, Inc. , 2014 Customer Focus

Build for Change by Alan Trefler is both a wake-up call and a challenge to companies to accept that today’s customers are more savvy, educated, and involved than ever before. Using examples and clearly...

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The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

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What You Need to Know About Marketing Middleton, Simon Capstone Publishing Ltd. , 2011 Marketing

Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing...

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Fascinate Hogshead, Sally HarperCollins Publishers , 2010 Marketing

In Fascinate, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...

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The Hidden Wealth of Customers Lee, Bill Harvard Business School Publishing Corporation , 2012 Customer Focus

While there has been an increasing trend in the business world over the past few years to champion driving business success by “focusing on the customer,” most businesses are still getting it wrong. This is because...

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Decoding the New Consumer Mind Yarrow, Kit Jossey-Bass , 2014 Customer Focus

In Decoding the New Consumer Mind, Kit Yarrow explains the deep motivations of consumers and emerging consumption trends to marketers so that they can better meet consumer needs and be successful. The...

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Decoded Barden, Phil John Wiley & Sons, Inc. , 2013 Marketing

Phil Barden’s book, Decoded, explains the science behind consumers’ decision making. Behavioral economics, psychology, and science come together to explain why people select certain brands, products,...

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