CONSUMERS -- Attitudes

CONSUMERS -- Attitudes

 
Coming to Concurrence Smith, J. Walker | Clurman, Ann | Wood, Craig Racom Communications , 2005 Customer Focus, Marketing, Productivity

Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...

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The Service Advantage Albrecht, Karl | Bradford, Lawrence J. Dow Jones-Irwin , 1990 Customer Focus, Marketing

There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...