CONSUMERS -- Attitudes

CONSUMERS -- Attitudes

 
Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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La pertinence Coville, Andrea | Brown, Paul B. Bibliomotion, Inc. , 2014 French

Sur les marchés concurrentiels d'aujourd'hui, répondre aux besoins de la clientèle ne suffit pas. Les clients sont plus exigeants, disposent d'un éventail de choix plus large et savent dénicher...

 
 
Relevanz Coville, Andrea | Brown, Paul B. Bibliomotion, Inc. , 2014 German

An den heutigen wettbewerbsorientierten Märkten reicht es nicht aus, Kunden Lösungen für ihre Bedürfnisse anzubieten. Die Kunden sind anspruchsvoller, haben mehr Auswahl und können neue Produkte...

 
 
Relevancia Coville, Andrea | Brown, Paul B. Bibliomotion, Inc. , 2014 Spanish

Ya no alcanza con satisfacer las necesidades de los clientes en los mercados competitivos de hoy en día. Los clientes son más exigentes, cuentan con más opciones y pueden encontrar productos...

 
 
Unlabel Ecko, Marc Simon & Schuster, Inc. , 2013 Business Biographies, Entrepreneurship

In Unlabel, author Marc Ecko shares his journey as an entrepreneur, from airbrushing T-shirts in his parents' garage to running a billion-dollar fashion and lifestyle...

 
 
Paid Attention Yakob, Faris Kogan Page Limited , 2015 Marketing

In Paid Attention, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies...

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Humanizing Big Data Strong, Colin Kogan Page Limited , 2015 Technology

The use of data has long played an important role in running a business. In today's world, however, the amount and complexity of data can be overwhelming. Marketers have access to more...

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Build for Change Trefler, Alan John Wiley & Sons, Inc. , 2014 Customer Focus

Build for Change by Alan Trefler is both a wake-up call and a challenge to companies to accept that today’s customers are more savvy, educated, and involved than ever before. Using examples and clearly...

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The Thank You Economy Vaynerchuk, Gary HarperCollins Publishers , 2011 Customer Focus, Marketing

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world...

 
 
The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

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