CONSUMERS -- Attitudes
CONSUMERS -- Attitudes
The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
Greed and dishonesty run rampant in the business world, and together they have created a nation of customers who are suspicious, frustrated, and fiercely independent. Furthermore, technology has made customers more...
The “great recession” has completely changed today’s economic climate. Consumers are buying less and saving more, banks are lending very little money, and conservationist policies are emerging from developed nations,...
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
Every product has a hidden backstory of impacts caused by its manufacturing, transport, ingredients, or use. However, customers today have no information to compare products according to their ecological effects. In...
Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....
The Customer Is Usually Wrong doesn’t blame less than satisfactory service on the customer, but instead thinks an organization must determine what customers believe its service to be; create...
Implementing Supplier Partnerships shows advantages to establishing real relationships between supplier and customer beyond buying and selling. Some overlooked factors include the cost of value-added...
