SMALL business -- Management

SMALL business -- Management

 
Roadside MBA Mazzeo, Michael | Oyer, Paul | Schaefer, Scott Hachette Book Group , 2014 Business Strategy

Small businesses across America have unlocked the secret for staying profitable. In Roadside MBA, Michael Mazzeo, Paul Oyer, and Scott Schaefer combine a series of road trips with an analysis of the...

Audio summary available
 
 
Run Your Business, Don’t Let It Run You Mathile, Clay Berrett-Koehler Publishers, Inc. , 2013 Entrepreneurship

In Run Your Business, Don’t Let It Run You, Clay Mathile presents a guide to helping businesses grow using professional management techniques. Drawing deeply from his own personal experiences running...

Audio summary available
 
 
Small Business for Big Thinkers Kay, Cynthia Career Press , 2013 Entrepreneurship

The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses...

Audio summary available
 
 
Conquer the Chaos Mask, Clate | Marineau, Scott John Wiley & Sons, Inc. , 2010 Entrepreneurship

Most small business owners start their businesses in order to become their own boss, and to free themselves from the confines of a corporate job. What entrepreneurs tend to find is that once they are free from a 9-5...

Audio summary available
 
 
The Discipline of Market Leaders Treacy, Michael | Wiersema, Fred Addison-Wesley , 1995 Marketing

The authors of The Discipline of Market Leaders go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...

 
 
The Second Coming of the Woolly Mammoth Frost, Ted S.1 Ten Speed Press , 1991 Personal Growth

Offering the fully revised and updated original ideas of his first book, Where Have All the Woolly Mammoths Gone (1976), Frost recognizes the improved environment for small business and shares the entrepreneurial...