NEW products -- Management

NEW products -- Management

 
Well-Designed Kolko, Jon Harvard Business School Publishing Corporation , 2014 Customer Focus, Marketing

In Well-Designed, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful...

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Good Idea. Now What? Lee, Charles T. John Wiley & Sons, Inc. , 2012 Innovation

In Good Idea. Now What?, Charles T. Lee insightfully deconstructs the biology of ideas, from conception to fruition. He uses a kaleidoscope of perspectives to examine the life cycle of an idea,...

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Sidestep & Twist Gardner, James Marshall Cavendish Business , 2012 Business Strategy, Innovation

In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...

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Managing Imitation Strategies Schnaars, Steven P. The Free Press , 1995 Innovation, Marketing

Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...

 
 
From Concept to Consumer Baker, Phil Pearson Education, Inc. , 2009 Management, Marketing, Productivity

Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...

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