BRANDING (Marketing)

BRANDING (Marketing)

 
Do Good Thompson, Anne Bahr AMACOM , 2018 Social Responsibility

In Do Good, Anne Bahr Thompson argues that companies that align their brand images and with their ethics can flourish in the new global economy. Consumers are more aware than ever before of whether...

Audio summary available
 
 
Marketing 4.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons. Inc. , 2017 Marketing

Connectivity is changing the worlds of business and marketing, including the buying path that customers follow. In Marketing 4.0, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan make the case that...

Audio summary available
 
 
Secret Sauce Mills, Harry AMACOM , 2017 Communication

In today’s digital world, advertisements and brand campaigns of the past simply don’t work. Customers have more power in deciding what they choose to buy than ever before, and most of their decisions are based on other...

Audio summary available
 
 
Get to Aha! Cunningham, Andy McGraw-Hill Education , 2018 Marketing

Just like people, companies have DNA, or specific characteristics that define who they are and the value they offer. However, many companies are not consciously aware of their DNA, and so they fail to address these...

Audio summary available
 
 
Leading with Noble Purpose McLeod, Lisa Earle John Wiley & Sons, Inc. , 2016 Leadership

To be successful, leaders must harness the hardwired human desire to find purpose in their work. In Leading with Noble Purpose, Lisa Earle McLeod offers a template for making meaning central to any...

Audio summary available
 
 
Brand vs. Wild Lewis, Jonathan David Taylor & Francis Group , 2017 Marketing

In Brand vs. Wild, advertising agency partner and strategy director Jonathan David Lewis uses years of proprietary research and contemporary survival psychology theories to develop the strategies...

 
 
The Essential Social Media Marketing Handbook Martin, Gail Z. The Career Press, Inc. , 2017 Marketing

Social media has changed the business world forever. To remain profitable, professionals must learn how to use constantly evolving social platforms to maximize their brands. In The Essential Social Media...

 
 
Visibility Marketing Avrin, David The Career Press, Inc. , 2016 Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...

Audio summary available
 
 
Le marketing de visibilité Avrin, David The Career Press, Inc. , 2016 French

Aujourd’hui, le monde des affaires actuel est ultra dynamique et concurrentiel. De ce fait, pour les entreprises, être efficaces dans leur domaine ne suffit plus. Pour prospérer, elles doivent plutôt se forger des...

 
 
Sichtbarkeitsmarketing Avrin, David The Career Press, Inc. , 2016 German

Aufgrund des aktuellen konkurrenzstarken und dynamischen Geschäftsklimas reicht es nicht mehr aus, dass Unternehmen ihre Sache einfach nur gut machen. Vielmehr müssen sie Wettbewerbsvorteile erschaffen und diese gegenü...