BRANDING (Marketing)

BRANDING (Marketing)

 
Visibility Marketing Avrin, David The Career Press, Inc. , 2016 Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...

Audio summary available
 
 
Le marketing de visibilité Avrin, David The Career Press, Inc. , 2016 French

Aujourd’hui, le monde des affaires actuel est ultra dynamique et concurrentiel. De ce fait, pour les entreprises, être efficaces dans leur domaine ne suffit plus. Pour prospérer, elles doivent plutôt se forger des...

 
 
Sichtbarkeitsmarketing Avrin, David The Career Press, Inc. , 2016 German

Aufgrund des aktuellen konkurrenzstarken und dynamischen Geschäftsklimas reicht es nicht mehr aus, dass Unternehmen ihre Sache einfach nur gut machen. Vielmehr müssen sie Wettbewerbsvorteile erschaffen und diese gegenü...

 
 
Marketing de visibilidad Avrin, David The Career Press, Inc. , 2016 Spanish

El medio empresarial marcadamente competitivo y dinámico de hoy ya no permite que las empresas se contenten solo con hacer las cosas bien, sino que, para ser prósperas, deben generar y comunicar ventajas competitivas a...

 
 
Visibility Marketing (Chinese) Avrin, David The Career Press, Inc. , 2016 Chinese
 
 
The Transformational Consumer Nelson, Tara-Nicholle Berrett-Koehler Publishers, Inc. , 2017 Customer Focus

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change...

 
 
Digital Selling Leboff, Grant Kogan Page Limited , 2016 Marketing

Modern marketing is based on digital platforms. This means new strategies are needed for generating leads and sales. In Digital Selling, Grant Leboff shows how the traditional sales funnel, with...

Audio summary available
 
 
Roadside MBA Mazzeo, Michael | Oyer, Paul | Schaefer, Scott Hachette Book Group , 2014 Business Strategy

Small businesses across America have unlocked the secret for staying profitable. In Roadside MBA, Michael Mazzeo, Paul Oyer, and Scott Schaefer combine a series of road trips with an analysis of the...

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On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Marketing

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...

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Poursuivre un objectif Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 French

Poursuivre un objectif est aussi important pour les consommateurs que pour les employés. Trois raisons ont poussé les entreprise à introduire la notion d’objectif dans leurs activités marketing et commerciales : l...