RELATIONSHIP marketing

RELATIONSHIP marketing

 
...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

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45 Things You Do That Drive Your Boss Crazy Bruzzese, Anita Anita Bruzzese, Perigree Books , 2007 Relationships, Social Responsibility

Career columnist Anita Bruzzese has covered the workplace from all its angles. She's been both an employer and an employee, and as a business...

 
 
A Little Book of Listening Skills for the Workplace Brady, Mark Mark Brady, Piaeia Press , 2006 Productivity, Relationships

Listening, being one of the most important things in business, helps create good relations with people. It is a creative act that improves as it is...

 
 
Au-delà de la vente Stratten, Scott | Kramer, Alison John Wiley & Sons, Inc. , 2014 French

Penser au-delà de la vente consiste à considérer que tous les éléments autour de la vente sont importants, pas juste la vente en soi. Scott Stratten et Alison Kramer...

 
 
Brains on Fire Phillips, Robbin | Cordell, Greg | Church, Geno | Jones, Spike John Wiley & Sons, Inc. , 2011 Marketing

In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...

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Brand Advocates Fuggetta, Rob John Wiley & Sons, Inc. , 2012 Marketing

In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...

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Content Is Currency Wuebben, Jon Nicholas Brealey Publishing , 2011 Marketing

Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...

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Content Rules Handley, Ann | Chapman, C C. John Wiley and Sons, Inc. , 2012 Marketing, Technology

Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...

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Customer-Centric Marketing Richardson, Neil | James, Jon | Kelley, Neil Kogan Page Limited , 2015 Customer Focus, Marketing

In Customer-Centric Marketing, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...

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Customers First Bueno, Bolivar J. The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

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