RELATIONSHIP marketing

RELATIONSHIP marketing

 
Never Be Closing Hurson, Tim | Dunne, Tim Penguin Group , 2014 Marketing

Salespeople, before they even say a word, are regularly stereotyped as manipulative and untrustworthy. Even within their own companies, salespeople are often viewed differently from their peers in other departments. In...

 
 
The Transformational Consumer Nelson, Tara-Nicholle Berrett-Koehler Publishers, Inc. , 2017 Customer Focus

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change...

 
 
The Customer Loyalty Loop Fleming, Noah The Career Press, Inc. , 2017 Customer Focus

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead...

 
 
Duct Tape Selling Jantsch, John Penguin Group , 2014 Marketing

The world is changing, and so too are the qualities required to be a successful salesperson. In Duct Tape Selling, John Jantsch makes the case that to be successful in today’s sales environment,...

Audio summary available
 
 
Customer-Centric Marketing Richardson, Neil | James, Jon | Kelley, Neil Kogan Page Limited , 2015 Customer Focus, Marketing

In Customer-Centric Marketing, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...

Audio summary available
 
 
Understanding Social Media Ryan, Damian Kogan Page , 2015 Marketing, Technology

In Understanding Social Media, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic,...

Audio summary available
 
 
When Digital Becomes Human Van Belleghem, Steven Kogan Page Limited , 2015 Customer Focus, Technology

As technologies evolve, customer relationships will become increasingly digital in nature. To succeed in the market, companies will have to make the transition to digital customer service....

Audio summary available
 
 
The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
 
UnSelling Stratten, Scott | Kramer, Alison John Wiley & Sons, Inc. , 2014 Marketing

UnSelling focuses on the importance of everything except the sale. Scott Stratten and Alison Kramer explain the concept for businesses interested in cultivating repeat...

Audio summary available
 
 
Au-delà de la vente Stratten, Scott | Kramer, Alison John Wiley & Sons, Inc. , 2014 French

Penser au-delà de la vente consiste à considérer que tous les éléments autour de la vente sont importants, pas juste la vente en soi. Scott Stratten et Alison Kramer...