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In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
In Personality Not Included, Rohit Bhargava illustrates how companies must have a dynamic personality in order to attract and retain customers and, above all, remain profitable. By understanding the...
Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...
In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...
More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...
After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...
Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...
