ONLINE information services

ONLINE information services

 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
aol.com Swisher, Kara Times Business , 1998 Business Biographies, Technology

During the last decade of the 20th century, an entirely new medium - online communications via the personal computer - was born, and the preeminent brand of this emerging new medium has turned out to be America Online...