MASS media -- Influence

MASS media -- Influence

 
When the Headline is You Ansell, Jeff | Leeson, Jeffrey Jossey-Bass , 2010 Communication, Marketing

In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...

Audio summary available
 
 
Media, Markets, and Morals Spence, Edward H. | Alexandra, Andrew | Quinn, Aaron | Dunn, Anne Wiley-Blackwell , 2011 Communication, Technology

In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and...

Audio summary available
 
 
Bold New World Knoke, William Kodansha International , 1996 Global Business

This handbook for understanding and thriving in the 21st century introduces us to a new lexicon and bold new ideas that challenge and broaden our perspective of the world. Yet, Knoke warns that it is only a...

 
 
The One to One Future Peppers, Don | Rogers, Martha Currency Doubleday , 1993 Customer Focus, Major Works, Management

A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than...