FINANCIAL performance
FINANCIAL performance
Business breakthroughs are the key to long-term profitability, but innovation consultant Soren Kaplan argues that they do not arise from conventional marketing plans. In fact, managerial mindsets actually get in the...
In Revenue Disruption, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...
In Enterprise Supply Chain Management, Vivek Sehgal takes a comprehensive look at the role of supply chains within a variety of industries and organizations. Supply chain management evolved out of a...
Whatever the criteria for success, everyone seems to point to the same companies, time and again, leading to the conclusion that the achievement of any company is measured by its ability to add value-to create an...
Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...
In The Inspiring Leader, John H. Zenger, Joseph R. Folkman, and Scott K. Edinger explain how leaders can bring about extraordinary performance and move a group from ho-hum to gung-ho by breaking...
Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...
Why is it that there is a record number of employees who no longer trust the management of the companies for whom they work? What is being lost – or left unsaid – in the communication between executive leadership and...
One of the greatest challenges leaders and their companies face today is maintaining profitable growth. Some companies struggle to accomplish this, others achieve it and then lose it, but only a select few consistently...
In The Road to Organic Growth, Edward Hess defines two types of growth patterns in business, nonorganic growth, where companies increase size and power primarily by consuming or assimilating other...
