MARKETING

MARKETING

 
Get to Aha! Cunningham, Andy McGraw-Hill Education , 2018 Marketing

Just like people, companies have DNA, or specific characteristics that define who they are and the value they offer. However, many companies are not consciously aware of their DNA, and so they fail to address these...

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More Is More Morgan, Blake Taylor & Francis Group , 2017 Customer Focus

Many companies today are stuck in a rut. They have become complacent, allowing poor customer service to creep into their operations. In More Is More, Blake Morgan asserts that most businesses are...

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Ctrl Alt Delete Joel, Mitch Hachette Book Group , 2013 Technology

In Ctrl Alt Delete, Mitch Joel examines how technology has changed the business landscape. To remain relevant and competitive, brands, businesses, and individuals need to “reboot,” changing both...

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Retail Marketing Strategy Berkhout, Constant Kogan Page Limited , 2016 Marketing

In the 20th century, retailers generally prospered if they were efficient with in-store execution (e.g., keeping the shelves stocked) and organizational development (finding the best resources). But retailers must...

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The Agile Marketer Smart, Roland John Wiley & Sons, Inc. , 2016 Marketing

Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures...

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The 12 Powers of a Marketing Leader Barta, Thomas | Barwise, Patrick McGraw-Hill Education , 2017 Marketing

There are seemingly endless marketing opportunities available with the advent of digital technology, social media, and direct customer communication portals. In theory, marketing leaders should be able to excel easily...

 
 
The Ways to New Dru, Jean-Marie John Wiley & Sons, Inc. , 2015 Marketing

In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New...

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Duct Tape Selling Jantsch, John Penguin Group , 2014 Marketing

The world is changing, and so too are the qualities required to be a successful salesperson. In Duct Tape Selling, John Jantsch makes the case that to be successful in today’s sales environment,...

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Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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Edge Strategy Lewis, Alan | McKone, Dan Harvard Business School Publishing Corporation , 2016 Business Strategy

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits...

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