PRODUCT management
PRODUCT management
Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...
All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...
Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...
The average American consumer is exposed to $376 worth of advertising per day over 365 days. With this enormous volume of communication, the only way to score big is to be selective and concentrate on narrow targets...
If knowledge is power, then knowledge shared is knowledge multiplied. For many years, the knowledge that Buckman Laboratories, an international specialty chemical company in business since 1945, brought to its...
Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
For entrepreneurs, or anyone inspired to start something -- be it a new business, new product, new service, or a new organizational division – it’s easy to get bogged down in theory and unnecessary details which hinder...
According to Tom Kelley (The Art of Innovation), individuals, who assume the role of Devil’s Advocate, can be some of the most potent destroyers of innovation in a corporation. These ubiquitous idea wreckers cloak...
In The DNA of Leadership, which follows her successful Creating WE, author Judith Glaser identifies the seven leadership practices that can re-shape an organization into a culture that...
