PRODUCT management
PRODUCT management
Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...
Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...
The Silverlake Project documents the development of the best-selling AS/400 computer and the organizational changes at IBM Rochester that helped the enterprise win the Malcolm Baldrige National Quality...
All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...
If knowledge is power, then knowledge shared is knowledge multiplied. For many years, the knowledge that Buckman Laboratories, an international specialty chemical company in business since 1945, brought to its...
Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...
Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...
While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...
In The DNA of Leadership, which follows her successful Creating WE, author Judith Glaser identifies the seven leadership practices that can re-shape an organization into a culture that...
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
