PRODUCT management
PRODUCT management
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...
While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...
The Silverlake Project documents the development of the best-selling AS/400 computer and the organizational changes at IBM Rochester that helped the enterprise win the Malcolm Baldrige National Quality...
The old assumption that manufacturers always develop innovations with their ears tuned to customer needs is often wrong. Innovation comes from various places and usually depends on the field in question. It may come...
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...
Focus is defined as concentrating energy on something, achieving a distinct vision, or attending to the right thing. Focus is purposeful, not accidental; and it is different than giving attention to something....
In The DNA of Leadership, which follows her successful Creating WE, author Judith Glaser identifies the seven leadership practices that can re-shape an organization into a culture that...
According to Tom Kelley (The Art of Innovation), individuals, who assume the role of Devil’s Advocate, can be some of the most potent destroyers of innovation in a corporation. These ubiquitous idea wreckers cloak...
