TARGET marketing

TARGET marketing

 
Conquering Consumerspace Solomon, Michael R. AMACOM , 2003 Customer Focus, Marketing

According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...

 
 
The Inside Advantage Bloom, Robert H. | Conti, Dave The McGraw-Hill Companies, Inc. , 2008 Business Strategy, Customer Focus

Robert H. Bloom believes that every company inherently possesses the leverage they need to launch their product or service toward greatness. The Inside Advantage explains the strategy and tools...

Audio summary available
 
 
Shopper Marketing Ståhlberg, Markus | Maila, Ville Kogan Page Limited , 2010 Marketing

In Shopper Marketing, editors Markus Ståhlberg and Ville Maila offer articles from 35 experts around the world that address one of the fastest growing new areas of marketing: shopper marketing. The...

Audio summary available
 
 
Think Like a Marketer Sonnier, Lauron The Career Press, Inc. , 2009 Marketing

In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...

Audio summary available
 
 
Valuable Content Marketing Jefferson, Sonja | Tanton, Sharon Kogan Page Limited , 2013 Marketing

In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In Valuable Content Marketing, Sonja Jefferson and Sharon Tanton argue that businesses need...

Audio summary available