CONSUMER behavior

CONSUMER behavior

 
Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

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Jobs to Be Done Wunker, Stephen | Wattman, Jessica | Farber, David AMACOM , 2017 Innovation

Nimble competitors dominate today’s economy, and companies cannot afford to stagnate. However, only one percent of products are successful enough to pay back development costs, and even fewer make a noticeable impact...

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Decoding the Irrational Consumer Bridger, Darren Kogan Page Limited , 2015 Customer Focus, Marketing

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer...

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Disrupting Digital Business Wang, R “Ray” Harvard Business School Publishing Corporation , 2015 Business Strategy, Technology

Digital disruption has been shaking up the business world since the Internet first provided a way for online companies to compete with brick-and-mortar ones. The disruption is only going to get more intense, causing...

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Hardball Stalk, George | Lachenauer, Rob | Butman, John Harvard Business School Publishing Corporation , 2004 Business Strategy, Major Works

In Hardball, George Stalk and Rob Lachenauer explain that playing hardball in business means always playing to win. Businesses must exploit every legal...

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Humanizing Big Data Strong, Colin Kogan Page Limited , 2015 Technology

The use of data has long played an important role in running a business. In today's world, however, the amount and complexity of data can be overwhelming. Marketers have access to more...

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Hidden in Plain Sight Chipchase, Jan | Steinhardt, Simon HarperCollins Publishers , 2013 Innovation

In Hidden in Plain Sight, global innovation expert Jan Chipchase reveals how consumers around the world make purchasing decisions. By providing a framework of human behavior and techniques to gain...

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Insight Selling Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2014 Marketing

In Insight Selling, Mike Schultz and John E. Doerr, co-presidents of RAIN Group, offer a new paradigm for successful selling. Since the 1970s, the prevailing sales methods have emphasized solution or...

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The Thank You Economy Vaynerchuk, Gary HarperCollins Publishers , 2011 Customer Focus, Marketing

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world...

 
 
Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

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