STRATEGIC planning

STRATEGIC planning

 
Marissa Mayer and the Fight to Save Yahoo! Carlson, Nicholas Hachette Book Group , 2015 Business Biographies

In Marissa Mayer and the Fight to Save Yahoo!, Nicholas Carlson dissects two decades of Yahoo’s history and recounts the triumphs and ultimate failures of the leaders who tried to save the Internet...

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Leading with Strategic Thinking Olson, Aaron K. | Simerson, B.Keith John Wiley & Sons, Inc. , 2015 Leadership

In today’s disruptive business environment, strategic thinking and leadership are vital to any organization’s success. Leaders who effectively integrate the two elements can overcome the demands of their environments...

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Harvard Business Review Manager’s Handbook Review Press, Harvard Business Harvard Business School Publishing Corporation , 2017 Management

In their day-to-day roles, managers are often tasked with solving practical problems, evaluating internal processes, drafting new budgets, and overcoming obstacles. These challenges can be daunting to both new and...

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Digital Marketing Strategy Kingsnorth, Simon Kogan Page Limited , 2016 Marketing

Major lifestyle shifts due to technological advances in the past 20 years have meant an accelerated pace of change in the field of marketing, particularly within digital marketing. While digital departments have...

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Social Media Risk and Governance Mennie, Phil Kogan Page Limited , 2015 Technology

Social media’s exponential growth and steady evolution have resulted in increasing both opportunities and risks for companies that use it as a tool. Its reach and relevance within companies now extends far beyond...

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On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Marketing

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...

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On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Chinese
 
 
Beyond Competitive Advantage Zenger, Todd Harvard Business School Publishing Corporation , 2016 Business Strategy

Many profitable and competitive companies suffer from stagnant stock prices. In Harvard Business School Publishing’s Beyond Competitive Advantage, corporate strategy expert Todd Zenger argues that in...

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Au-delà de l’avantage concurrentiel Zenger, Todd Harvard Business School Publishing Corporation , 2016 French

Nombreuses sont les entreprises rentables et concurrentielles à voir le cours de leur action stagner. Dans Au-delà de l’avantage concurrentiel, un titre des éditions Harvard Business School Publishing...

 
 
Mehr als Wettbewerbsvorteile Zenger, Todd Harvard Business School Publishing Corporation , 2016 German

Viele rentable und wettbewerbsfähige Unternehmen leiden unter stagnierenden Aktienkursen. In dem von Harvard Business School Publishing herausgebrachten Titel Mehr als Wettbewerbsvorteile argumentiert...