STRATEGIC planning
STRATEGIC planning
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
The premature arrival of the future is a major problem for business managers. Most businesses are involved in what happened yesterday rather than in managing what will happen tomorrow. Today is all that you can control...
Throughout the 20th century, shapers of modern management theory and practice have searched for "one best way" to improve productivity. As a result, companies have jumped from one management fad to the next, running...
In 1889, George Everett Haskell and William W. Bosworth set up business in Beatrice, Nebraska, dealing in poultry, eggs, butter, and produce. C. H. Haskell, George Haskell's nephew, began working for the company in...
While businesses are struggling with economic problems in today’s market, jobs are changing, and employment is unstable. Professionals are grappling with thoughts concerning whether they should strike out on their own...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
Every company engages in some form of game play, whether knowingly or not, yet most companies do not understand the detriment these games can have on productivity and profitability. In Games at Work,...
According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...
In his book, Demystifying Strategy, Dr. Tony Grundy seeks to help people, especially those in leadership positions, become more effective strategic thinkers. He believes that a few “experts” have...
