STRATEGIC planning
STRATEGIC planning
Most organizations can do well when conditions are calm, but only the great ones are able to thrive when conditions become extreme, chaotic and hostile. Stephen R. Covey and Bob Whitman’s Predictable Results in...
In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...
In Growth or Bust!, growth and turnaround consultant Mark Faust describes how most companies have the inherent ability to greatly increase growth, and describes methods that combine the creation of...
A business plan is essential for anyone wishing to attract financial backing for a new venture, sell an existing business, or provide a guide for the management of future operations. In How to Write a Business...
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
While businesses are struggling with economic problems in today’s market, jobs are changing, and employment is unstable. Professionals are grappling with thoughts concerning whether they should strike out on their own...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
Every company engages in some form of game play, whether knowingly or not, yet most companies do not understand the detriment these games can have on productivity and profitability. In Games at Work,...
In his book, Demystifying Strategy, Dr. Tony Grundy seeks to help people, especially those in leadership positions, become more effective strategic thinkers. He believes that a few “experts” have...
