MERCHANDISING

MERCHANDISING

 
Inside the Mind of the Shopper Sorensen, Herb Pearson Education, Inc. , 2009 Customer Focus, Marketing

In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...

Audio summary available
 
 
No Thanks, I'm Just Looking Friedman, Harry J. John Wiley & Sons, Inc. , 2012 Marketing

Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...

Audio summary available
 
 
Satisfaction Guaranteed Strasser, Susan Pantheon Books , 1990 Customer Focus, Marketing

In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...