MERCHANDISING
MERCHANDISING
Satisfaction Guaranteed
Pantheon Books ,
1990
Customer Focus, Marketing
In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...
Inside the Mind of the Shopper
Pearson Education, Inc. ,
2009
Customer Focus, Marketing
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
No Thanks, I'm Just Looking
John Wiley & Sons, Inc. ,
2012
Marketing
Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...
