MERCHANDISING

MERCHANDISING

 
No Thanks, I'm Just Looking Friedman, Harry J. John Wiley & Sons, Inc. , 2012 Marketing

Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...

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Inside the Mind of the Shopper Sorensen, Herb Pearson Education, Inc. , 2009 Customer Focus, Marketing

In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...

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