BRAND name products

BRAND name products

 
Hello, My Name Is Awesome Watkins, Alexandra Berrett-Koehler Publishers, Inc. , 2014 Marketing

Out of the millions of companies that are launched every year, only a few end up with truly great names. In Hello, My Name Is Awesome, Alexandra Watkins demonstrates that every entrepreneur has the...

Audio summary available
 
 
The Human Brand Malone, Chris | Fiske, Susan T. Jossey-Bass , 2013 Marketing, Relationships

People judge one another based on two categories of social perception: warmth and competence. Individuals who exhibit warmth and competence tend to generate feelings of trust and admiration in others. These types of...

 
 
Built to Love Boatwright, Peter | Kagan, Jonathan Berrett-Koehler Publishers , 2010 Innovation, Marketing

In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...

Audio summary available
 
 
BrandDigital. Adamson, Allen P. Palgrave Macmillan , 2009 Marketing, Technology

In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...

Audio summary available
 
 
World Famous Tyreman, David AMACOM , 2009 Business Strategy, Marketing

Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...

Audio summary available
 
 
Six Rules for Brand Revitalization Light, Larry | Kiddon, Joan earson Education, Inc. , 2009 Customer Focus, Marketing

After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...

Audio summary available
 
 
BRAND Sense Lindstrom, Martin The Free Press , 2005 Customer Focus, Innovation, Marketing

Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...

 
 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...