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Beating the Commodity Trap D’Aveni, Richard A. Harvard Business School Publishing Corporation , 2010 Business Strategy

No matter how unique a product or service is when it first enters the market, eventually it will be commoditized—or rendered indistinguishable from its competition through hypercompetitive market forces. To avoid the...

Audio summary available
 
 
Échapper à la marchandisation D’Aveni, Richard A. Harvard Business School Publishing Corporation , 2010 French

Qu’un produit ou un service soit unique lors de son introduction sur le marché, peu importe, il finit par se banaliser au point de devenir une simple marchandise, autrement dit de perdre sa différenciation du fait de l...

 
 
Sieg über die Commodity-Falle D’Aveni, Richard A. Harvard Business School Publishing Corporation , 2010 German

Ganz gleich, wie einzigartig ein Produkt oder eine Dienstleistung auch sein mag, wenn es bzw. sie erstmals am Markt eingeführt wird, findet früher oder später eine Kommodifizierung statt. Das heißt, hyper-kompetitive...

 
 
Superar la trampa de los productos homogéneos D’Aveni, Richard A. Harvard Business School Publishing Corporation , 2010

Sin importar lo exclusivo que sea un producto o servicio cuando llega al mercado, con el tiempo terminará cayendo en la homogeneización, es decir que ya no podrá distinguirse de la competencia debido a las fuerzas...

 
 
Beating the Commodity Trap (Chinese) D’Aveni, Richard A. Harvard Business School Publishing Corporation , 2010 Chinese

No matter how unique a product or service is when it first enters the market, eventually it will be commoditized—or rendered indistinguishable from its competition through hypercompetitive market forces. To avoid the...

 
 
Uncontainable Tindell, Kip Hachette Book Group , 2014 Business Biographies

In 1978, Kip Tindell and his partners founded The Container Store, a Dallas-based retail store that would help its customers save time and space with innovative storage and organization solutions. The Container Store...

Audio summary available
 
 
Matchmakers Evans, David S. | Schmalensee, Richard Harvard Business School Publishing Corporation , 2016 Business Strategy

Many companies that are household names, such as Uber, Visa, Airbnb, Vogue magazine, and OpenTable, are matchmakers that offer platforms that make it easy for members of different groups to...

Audio summary available
 
 
Les intermédiaires Evans, David S. | Schmalensee, Richard Harvard Business School Publishing Corporation , 2016 French

De nombreuses entreprises bien connues (comme Uber, Visa, Airbnb, le magazine Vogue et OpenTable) sont des intermédiaires qui proposent à différents groupes d’utiliser une plateforme qui facilite...

 
 
Vermittler Evans, David S. | Schmalensee, Richard Harvard Business School Publishing Corporation , 2016 German

Viele weithin bekannte Unternehmen wie Uber, Visa, Airbnb, Vogue magazine und OpenTable agieren als Vermittler, die Plattformen anbieten, die es Mitgliedern verschiedener Gruppen ermöglichen,...

 
 
Mediadoras Evans, David S. | Schmalensee, Richard Harvard Business School Publishing Corporation , 2016 Spanish

Muchas empresas de renombre, como Uber, Visa, Airbnb, la revista Vogue y OpenTable, son mediadoras que ofrecen plataformas para facilitar la interacción entre miembros de diferentes grupos. Este...