PRICING
PRICING
Pricing for Profit
AMACOM ,
2010
Business Strategy, Entrepreneurship, Marketing
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
Free
Hyperion Books ,
2009
Business Strategy, Marketing, Technology
The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...
The Strategy and Tactics of Pricing
Prentice Hall Press ,
2002
Leadership, Management, Marketing
Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...
