MARKET share

MARKET share

 
10 Steps to Successful Social Networking for Business Hartley, Darin ASTD Press , 2010 Technology

Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business...

Audio summary available
 
 
The Carrot Principle: Second Edition Gostick, Adrian | Elton, Chester The Free Press , 2009 Human Resources, Management, Productivity

Recognition is an important and powerful tool that managers often do not use to full advantage. However, the effective use of recognition becomes even more critical in turbulent or difficult times when finding and...

 
 
Bringing New Products to Market Hall, John A. AMACOM , 1991 Innovation, Marketing

Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...

 
 
Territorial Games Simmons, Annette AMACOM , 1997 Personal Growth, Relationships

With clarity, intelligence, and wit, Territorial Games draws upon hundreds of in-depth interviews and explores the internal dynamics that operate to compel people to wrangle for information,...

 
 
Rethink Merrifield, Ric FT Press , 2009 Change Management, Innovation, Management, Productivity

When it becomes necessary to search for cost efficiencies and business improvement ideas, company leaders tend to focus on fine-tuning processes (the hows) rather than focusing on what companies actually do and why...

Audio summary available
 
 
Chaotics Kotler, Philip | Caslione, John A. AMACOM , 2009 Business Strategy, Change Management, Management

According to authors Philip Kotler and John A. Caslione in Chaotics, the world has entered the chaotic Age of Turbulence. To maneuver successfully through this, businesses need the Chaotics Management System - a...

 
 
The Culture Code Rapaille, Clotaire Broadway Books , 2006 Major Works, Marketing

For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...

 
 
Competitor Targeting Gordon, Ian H. John Wiley & Sons, Inc. , 2002 Management

In Relationship Marketing, Gordon’s guidelines for creating an entirely new marketing process are built on the alignment of process, culture, values, leadership, strategy, structure, people, technology, and knowledge...

 
 
The Strategy and Tactics of Pricing Nagle, Thomas T. | Holden, Reed K. Prentice Hall Press , 2002 Leadership, Management, Marketing

Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...

 
 
The New Market Leaders Wiersema, Fred The Free Press , 2001 Marketing

The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...