CORPORATE culture
CORPORATE culture
In The Amazement Revolution, Shep Hyken states that when the people involved in an organization do what is right by customers and employees, a certain amount of customer service, marketing, and sales...
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
In The Secret of Teams, Mark Miller examines what makes high-performance teams so effective. This engaging business parable follows the continuing story of Debbie Brewster (the heroine from Miller’s...
In Great Leaders Grow, best-selling business author Ken Blanchard teams with Chick-fil-A vice president Mark Miller to guide executives on the path to becoming great leaders. The authors assert that...
In CEO Priorities, author Neil Giarratana addresses the most challenging issues facing chief executive officers in the twenty-first century. While being appointed a CEO offers limitless potential and...
In The Diversity Code, Michelle T. Johnson, the self-titled “Diversity Diva,” uses her experience as a lawyer and journalist to help people break “the diversity code” by looking at things differently....
More and more consumers today want to do business with companies that treat employees, customers, and communities in a fair way. This movement is being driven by a variety of economic, social, and political forces. In...
According to conventional wisdom, employee turnover is usually about pay and beyond the control of most companies. But in The 7 Hidden Reasons Employees Leave, human relations consultant Leigh Branham...
In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
