BUSINESS-to-consumer transactions
BUSINESS-to-consumer transactions
Let Your Customers Do the Talking
Upstart Publishing Company ,
1996
Customer Focus, Marketing
Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....
The One to One Future
Currency Doubleday ,
1993
Customer Focus, Major Works, Management
A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than...
Coming to Concurrence
Racom Communications ,
2005
Customer Focus, Marketing, Productivity
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
