MISSION statements
MISSION statements
Any business will claim to have a vision for itself; it will also claim to have top talent, robust communications, and extreme customer focus. Likely though, its management gives itself higher marks in those areas than...
John Baldoni, author and leadership consultant, believes that “when organizations succeed, it is because they know what they do and why they do it. We say they have ‘purpose.’” In Lead with Purpose,...
C. Britt Beemer and Robert L. Shook’s The Customer Rules presents the argument that the world’s most successful companies are those with an unwavering commitment to customer satisfaction. According to...
The work holds a treasure trove of successful business practices, and always explains, in detail, how to adapt distribution innovations to other types of businesses. Vlcek suggests a seven-step process, known as the...
A process for formulating a corporate vision and direction, and communicating that vision in a compelling way to everyone in the organization. Albrecht uses the metaphor of riding a train as a focusing concept for...
The product of 10 years of management brainstorming at SANNO University in Japan, Vision Management examines the shift away from traditional linear management to a multilevel implementation of...







