CONSUMERS -- United States

CONSUMERS -- United States

 
Multicultural Marketing Rossman, Marlene L. AMACOM , 1994 Marketing

Multicultural Marketing offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...

 
 
Trading Up Silverstein, Michael J. | Fiske, Neil | Butman, John Penguin Publishing , 2003 Marketing

 “America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...

 
 
Unlimited Wealth Pilzer, Paul Zane Crown Publishing , 1990 Economics & Finance, Leadership, Technology

In Unlimited Wealth, Pilzer describes a new theory that challenges the very foundation of conventional economics. He draws sharp contrasts between standard economic theory (based on the scarcity of...