BUSINESS ethics

BUSINESS ethics

 
Principled Selling Tovey, David Kogan Page Limited , 2012 Customer Focus, Marketing

In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...

Audio summary available
 
 
Essentials of Business Ethics Collins, Denis John Wiley & Sons, Inc. , 2011 Personal Growth, Social Responsibility

The most successful companies credit their achievement, in part, to the ethical way in which they conduct their business and the ethical standards their employees follow. Organizations that operate with high integrity...

Audio summary available
 
 
How Seidman, Dov John Wiley & Sons, Inc. , 2008 Leadership, Management, Personal Growth

Krazy George Henderson, on an October day in 1981 at Oakland Stadium, invented the sweep of crowd enthusiasm now known as the Wave. His seemingly trivial feat of coordinating humans to work together toward a common...

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A Rock and a Hard Place Hodgson, Kent AMACOM , 1992 Personal Growth

Far more attention needs to be given to the values and principles-both business and ethical-that business people hold, for the simple reason that they make up the foundation upon which decisions are made. Solving...

 
 
Body and Soul Roddick, Anita Crown Publishing , 1991 Business Biographies, Diversity, Social Responsibility

When Anita opened the first Body Shop in Brighton, England, in 1976, the extent of her business acumen was the knowledge that she would have to take in £300 a week to remain open. Her only motivation for choosing the...

 
 
Doing Well While Doing Good Embley, L. L. Lawrence Prentice Hall Press , 1993 Marketing, Social Responsibility
Philanthropic Economics is a new business strategy in which businesses of all sizes are entering into partnerships with consumers. More and more companies recognize that environmentally or socially conscious...
 
 
Followership Atchison, Tom Health Administration Press , 2004 Health Care, Leadership, Management

For the last three decades healthcare workers have been adjusting to a new work environment—one that puts profits over people. Workers are unsure about their roles in the organization and many struggle to find meaning...

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Beyond Good Company Googins, Bradley K. | Mirvis, Philip H. | Rochlin, Steven A. Palgrave Macmillan , 2007 Business Strategy, Social Responsibility

Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...

Audio summary available
 
 
What Got You Here Won't Get You There Goldsmith, Marshall | Reiter, Mark Hyperion Books , 2007 Human Resources, Leadership, Personal Growth

There are some leaders who go through life without the need for a career roadmap. Marshall Goldsmith describes these people as “grounded” and as “role models and heroes.” Goldsmith sees his role as helping successful...

 
 
Purpose Mourkogiannis, Nikos1 Palgrave MacMillian , 2006 Leadership, Management, Social Responsibility

Not all companies have a purpose, but enduringly successful ones do. What matters most for long-lasting achievement are the ideas that drive people’s inspiration.

In Purpose, Nikos...