SOCIAL responsibility of business
SOCIAL responsibility of business
For many people, there is more to life than making money, and happiness comes from many sources not just making a profit. Therefore, an economy based on the premise that profits are the only goal is misguided. In his...
Peter Fisk begins his book, People, Planet, Profit, by asserting that in a time of “unprecedented” change in the world, issues concerning the environment and society as a whole carry enormous...
After decades marked by the misdeeds of businesses—from Enron to the BP oil spill—consumers have lost confidence in big businesses. However, companies have an opportunity to regain that confidence, and the support of...
In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...
In Small Change, philanthropy and social change expert Michael Edwards describes how philanthrocapitalism, a new initiative based on business practices and market sciences, is a misguided attempt to...
In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
Benjamin Franklin advocated living with frugality, inventiveness, and diplomacy. In Doing More with Less, Bruce Piasecki suggests that the solution to many social and business problems lies in those...
Many businesses claim to be in the forefront of corporate responsibility but in reality their concern is higher stock prices, and executive bonuses. Such companies are not responsible, and their corporate behavior is...
After serving as the CEO for ten years, Anders Dahlvig retired from Ikea in 2009. He began his career there in 1983 when the company was undergoing significant global expansion. In his book The IKEA Edge...
