CUSTOMER relations -- Marketing
CUSTOMER relations -- Marketing
Retail Selling Ain't Brain Surgery
Dionco ,
2006
Customer Focus, Marketing
Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...
Secrets of the Marketing Masters
AMACOM ,
2009
Business Strategy, Marketing
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
Coming to Concurrence
Racom Communications ,
2005
Customer Focus, Marketing, Productivity
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
