MARKET segmentation

MARKET segmentation

 
The Digital Handshake Chaney, Paul John Wiley & Sons, Inc. , 2009 Marketing, Technology

Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...

Audio summary available
 
 
The New Rules of Marketing and PR Meerman, David John Wiley & Sons, Inc. , 2009 Marketing, Technology

Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...

Audio summary available
 
 
Multicultural Marketing Rossman, Marlene L. AMACOM , 1994 Marketing

Multicultural Marketing offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...

 
 
The Art of the Start Kawasaki, Guy Portfolio , 2005 Entrepreneurship, Innovation

For entrepreneurs, or anyone inspired to start something -- be it a new business, new product, new service, or a new organizational division – it’s easy to get bogged down in theory and unnecessary details which hinder...