MARKET segmentation

MARKET segmentation

 
Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

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On Message Theobald, Theo Kogan Page Limited , 2013 Communication, Marketing

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more...

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Relevance Coville, Andrea | Brown, Paul B. Bibliomotion, Inc. , 2014 Business Strategy

It is not enough to solve customers' needs in today's competitive markets. Customers are more demanding, have more choices, and can find new products if they are not happy with the ones they...

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Do It! Marketing Newman, David AMACOM , 2013 Marketing

In Do It! Marketing, David Newman explains how to create and implement effective marketing strategies using a carefully constructed approach. Newman emphasizes the importance of understanding one’s own...

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The Digital Handshake Chaney, Paul John Wiley & Sons, Inc. , 2009 Marketing, Technology

Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...

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The New Rules of Marketing and PR Meerman, David John Wiley & Sons, Inc. , 2009 Marketing, Technology

Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...

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Multicultural Marketing Rossman, Marlene L. AMACOM , 1994 Marketing

Multicultural Marketing offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...

 
 
The Art of the Start Kawasaki, Guy Portfolio , 2005 Entrepreneurship, Innovation

For entrepreneurs, or anyone inspired to start something -- be it a new business, new product, new service, or a new organizational division – it’s easy to get bogged down in theory and unnecessary details which hinder...