CONSUMER attitudes

CONSUMER attitudes

 
Sense & Respond Gothelf, Jeff | Seiden, Josh Harvard Business School Publishing Corporation , 2017 Technology

Digital technology is disrupting every aspect of traditional organizations. In Sense & Respond, Jeff Gothelf and Josh Seiden aim to help businesses succeed in the midst of the technological...

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Leading with Noble Purpose McLeod, Lisa Earle John Wiley & Sons, Inc. , 2016 Leadership

To be successful, leaders must harness the hardwired human desire to find purpose in their work. In Leading with Noble Purpose, Lisa Earle McLeod offers a template for making meaning central to any...

Audio summary available
 
 
Selling Vision Schachter, Lou | Cheatham, Rick McGraw-Hill Education , 2016 Change Management

In Selling Vision, Lou Schachter and Rick Cheatham examine the subject of sales and change management by arguing that sales transformation today is actually change management. They provide a model for...

Audio summary available