BUSINESS planning

BUSINESS planning

 
Marketing in the Age of Google Fox, Vanessa John Wiley & Sons, Inc. , 2010 Marketing

Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...

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Mastering Turbulence McCann, Joseph | Selsky, John W. John Wiley & Sons, Inc. , 2012 Change Management

In Mastering Turbulence, Joseph McCann and John W. Selsky provide a framework for organizations to survive conditions of uncertainty, or turbulence—any surprise, shock, natural disaster, or windfall...

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Navigating the Badlands O'Hara-Devereaux, Mary John Wiley & Sons, Inc. , 2004 Global Business, Leadership, Management

Business forecaster and author Mary O’Hara-Devereaux borrows a metaphor from the old American West, “navigating the badlands,” to describe the journey that business and industry finds itself on in the current...

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Performance Dashboards Eckerson, Wayne W. John Wiley & Sons, Inc. , 2011 Productivity, Technology

In Performance Dashboards, author Wayne Eckerson demonstrates how organizations can implement performance dashboards to keep employees focused on what is relevant about their organizations and help...

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Plan B Kord, David Free Press , 2012 Business Strategy

In Plan B, David Kord Murray contends that one of the worst problems in business is the failure of detailed strategic plans that have taken a great deal of time and money to develop. The problem is...

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Predictable Success McKeown, Les Greenleaf Book Group , 2010 Business Strategy

In Predictable Success, Les McKeown explains that any business, any organization—any group of any sort—that grows and reaches for success is going to go through certain steps and will have to endure...

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Putting Our DIFFERENCES to WORK Kennedy, Debbe Berrett-Koehler Publishers , 2008 Business Strategy, Diversity, Innovation, Teams

Putting differences to work – creating an environment where diverse individuals can work more effectively to drive innovation and performance – has unlimited potential benefits. Unfortunately, however, organizations...

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Rethink Merrifield, Ric FT Press , 2009 Change Management, Innovation, Management, Productivity

When it becomes necessary to search for cost efficiencies and business improvement ideas, company leaders tend to focus on fine-tuning processes (the hows) rather than focusing on what companies actually do and why...

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Six Rules for Brand Revitalization Light, Larry | Kiddon, Joan earson Education, Inc. , 2009 Customer Focus, Marketing

After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...

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Smart Growth Hess, Edward D. Columbia University Press , 2010 Business Strategy, Productivity

In Smart Growth, Edward D. Hess challenges commonly held business beliefs that businesses must grow or die, growth is always good, public companies should grow smoothly and continuously, and quarterly...

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