BUSINESS planning

BUSINESS planning

 
Driving Customer Equity Rust, Roland T. | Zeithaml, Valerie A. | Lemon, Katherine N. The Free Press , 2000 Customer Focus

Most companies know that they need to become more customer-focused, but because their systems, metrics, and strategies are based on an outmoded product-centered view, they are unable to implement this transformation...

 
 
The 48 Laws Of Power Greene, Robert | Elffers, Joost Penguin Group , 2000 Personal Growth

A comprehensive, well-researched synthesis of timeless philosophies-from Machiavelli to Suntzu, as applied in real-life situations by powerful figures in history such as Queen Elizabeth I and Henry Kissinger. Absorbing...

 
 
The Mind of the CEO Garten, Jeffrey E. Perseus Books , 2001 Entrepreneurship

CEOs of global corporations are not as powerful as people have been led to believe. The real e-commerce wars will be fought among traditional corporate giants. Many global CEOs know less than they think they do about...

 
 
Managing Interactively Boone, Mary E. McGraw-Hill , 2001 Communication, Human Resources, Management, Productivity

Conventional wisdom understands fully that technology can help CEOs, executives, and managers communicate and lead; that it can transform corporate cultures; and that it can turn hierarchies upside down. But, what is...

 
 
The Phoenix Effect Pate, Carter | Platt, Harlan John Wiley & Sons , 2002 Management

In this unpredictable economy, where corporate crises have virtually become a way of life, Pate and Platt have found that shareholders, employees, and creditors constantly ask, “What went wrong, and what could we have...

 
 
businessThink Marcum, Dave | Smith, Steve | Khalsa, Mahan John Wiley & Sons, Inc. , 2002 Human Resources, Innovation

Despite the chaos of world events and the attendant unpredictability of the economy, optimism in the power of innovation continues to prevail, stronger than ever. Around the globe, 101 new patents are applied for every...

 
 
Execution Bossidy, Larry | Charan, Ram Crown Business , 2002 Leadership, Management

Bossidy and Charan report that, in the year 2000, 40 CEOs (20 percent) of the top 200 Fortune 500 companies were let go. They were smart, highly regarded people, yet they failed to produce critical results-results they...

 
 
Competitive Solutions McAfee, R. Preston Princeton University Press , 2002 Marketing

Competitive Solutions offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...

 
 
Double-Digit Growth Treacy, Michael Portfolio , 2003 Management

Conventional wisdom says that, in a difficult economy, besieged by threats of terrorism and war and uncertainty in the Middle East, growth is impossible; thus, the only viable strategy is to hold one's ground. Michael...

 
 
Creativity In Business Ray, Michael | Myers, Rochelle Doubleday , 1989 Business Strategy, Management

"Live your life like a work of art". Business is actually a very creative form of art. It integrates creativity and imagination (business plans and ideas) people skills...