NEW product development

NEW product development

 
Sense & Respond Gothelf, Jeff | Seiden, Josh Harvard Business School Publishing Corporation , 2017 Technology

Digital technology is disrupting every aspect of traditional organizations. In Sense & Respond, Jeff Gothelf and Josh Seiden aim to help businesses succeed in the midst of the technological...

Audio summary available
 
 
Mobilized Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 Business Strategy

In Mobilized, SC Moatti outlines the path of mobile products from their inception in the early 2000s to now. Her journey to understand how companies harnessed success in the mobile age began with a...

Audio summary available
 
 
Le tout mobile Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 French

Dans Le tout mobile, S.-C. Moatti retrace l’évolution des appareils mobiles depuis leur apparition au début des années 2000 jusqu’à aujourd’hui. Son désir de comprendre comment les entreprises ont ré...

 
 
Mobilisiert Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 German

In Mobilisiert beschreibt SC Moatti den Weg mobiler Produkte von ihren Anfängen in den frühen 2000er-Jahren bis heute. Ihre Untersuchung der Erfolgsstrategien von Unternehmen im mobilen Zeitalter...

 
 
Hacia lo móvil Moatti, S-C Berrett-Koehler Publishers, Inc. , 2016 Spanish

En Hacia lo móvil, S-C. Moatti describe el camino recorrido por los productos móviles desde sus inicios, a principios de los años 2000, hasta nuestros días. En aras de comprender cómo aprovechaban las...

 
 
Jobs to Be Done Wunker, Stephen | Wattman, Jessica | Farber, David AMACOM , 2017 Innovation

Nimble competitors dominate today’s economy, and companies cannot afford to stagnate. However, only one percent of products are successful enough to pay back development costs, and even fewer make a noticeable impact...

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Play Bigger Ramadan, Al | Peterson, Dave | Lochhead, Christopher | Maney, Kevin HarperCollins Publishers , 2016 Business Strategy

In today’s crowded marketplace, companies can no longer depend on innovative products and dynamic advertising to stand out. Instead, they must learn to design and dominate new categories of business. A step-by-step...

 
 
Masters of Innovation Engel, Kai | Dirlea, Violetka | Dyer, Stephen | Graff, Jochen LID Publishing , 2015 Innovation

At the heart of every innovative company is the ability of leaders to communicate a vision, create an environment where creativity can flourish, and implement innovative processes that can be repeated again and again....

 
 
Fail Fast or Win Big Schroeder, Bernhard AMACOM , 2015 Change Management

In Fail Fast or Win Big, Bernhard Schroeder provides readers with a detailed approach for succeeding in today's changing business world. Schroeder reviews the components of...

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Savoir échouer pour mieux réussir Schroeder, Bernhard AMACOM , 2015 French

Dans Savoir échouer pour mieux réussir, Bernhard Schroeder explique à ses lecteurs comment réussir dans le monde des affaires actuel en constante mutation. Schroeder passe...