MARKETING strategy
MARKETING strategy
Success is, unfortunately, not self-perpetuating. Once a company reaches the level of industry incumbent, and must not only defend its market share among established players in the industry, but also operate in a...
In Built to Change, Edward Lawler III and Christopher Worley address an important and ever-prevalent element of modern business that challenges organizations big and small, old and new. That immense issue is change,...
The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...
C. Britt Beemer and Robert L. Shook’s The Customer Rules presents the argument that the world’s most successful companies are those with an unwavering commitment to customer satisfaction. According to...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
