SOCIAL media in business

SOCIAL media in business

 
Agile PR Salzman, Marian AMACOM , 2017 Marketing

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...

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Flat World Navigation McDonald, Kim Chandler Kogan Page Limited , 2015 Global Business

In Flat World Navigation, Kim Chandler McDonald offers strategies for businesses of all sizes to flourish in what can be a confusing new global environment. This new “flat world” presents many...

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Social Media Risk and Governance Mennie, Phil Kogan Page Limited , 2015 Technology

Social media’s exponential growth and steady evolution have resulted in increasing both opportunities and risks for companies that use it as a tool. Its reach and relevance within companies now extends far beyond...

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The New Rules of Sales and Service Meerman, David John Wiley & Sons, Inc. , 2014 Business Strategy, Customer Focus

In The New Rules of Sales and Service, David Meerman Scott explores how the sales cycle has radically changed over the years. Online content is the driving force behind most...

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On Message Theobald, Theo Kogan Page Limited , 2013 Communication, Marketing

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more...

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The Social Leader Guglielmo, Frank | Palsule, Sudhanshu Bibliomotion, Inc. , 2014 Communication, Leadership

Communication changed dramatically with the birth of the Internet, an event that marked the beginning of the Social Age and created a dividing line between those who grew up before and after that...

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Le leader social Guglielmo, Frank | Palsule, Sudhanshu Bibliomotion, Inc. , 2014 French

La communication a été totalement bouleversée par l'arrivée d'Internet, un événement qui a marqué le début de l'ère sociale et créé une ligne de partage entre ceux qui ont grandi avant et après...

 
 
Die soziale Führungskraft Guglielmo, Frank | Palsule, Sudhanshu Bibliomotion, Inc. , 2014 German

Die Kommunikation hat sich mit der Geburt des Internets dramatisch gewandelt – ein Ereignis, das den Beginn des sozialen Zeitalters markierte und eine Trennlinie zwischen den vor und nach dieser...

 
 
El líder social Guglielmo, Frank | Palsule, Sudhanshu Bibliomotion, Inc. , 2014 Spanish

La comunicación cambió de manera drástica con la aparición de Internet, suceso que marcó el comienzo de la era social y que trazó una línea divisoria entre aquellos que crecieron antes y los que...

 
 
Transform Morace, Christopher | Gaviser Leslie, Sara McGraw-Hill Education , 2014 Communication, Technology

Innovation in technology is advancing at a pace that has never been seen before. The business world must keep up with this pace of innovation in order to remain competitive. Start-ups may actually have the advantage...

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