STORYTELLING in business

STORYTELLING in business

 
Sell with a Story Smith, Paul AMACOM , 2017 Marketing

Stories sell, and a salesperson who can tell a good story is more successful than one who cannot. Like any other skill, storytelling can be mastered with practice. In Sell with a Story, Paul Smith...

 
 
Let the Story Do the Work Choy, Esther K. AMACOM , 2017 Communication

In today’s information-laden and hypercompetitive business environment, it can be difficult to capture your audience’s attention and stand out from the crowd. Strong qualifications and compelling data are not enough....

Audio summary available
 
 
The Transformational Consumer Nelson, Tara-Nicholle Berrett-Koehler Publishers, Inc. , 2017 Customer Focus

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change...

 
 
The Six Secrets of Raising Capital Fisher, Bill Berrett-Koehler Publishers, Inc. , 2014 Economics & Finance

Gaining the interest of investors means gaining both their emotional involvement and financial confidence. The traditional methods such as idea-pitching and writing exhaustive business plans are weak approaches that...

Audio summary available
 
 
Les six secrets de la mobilisation de capitaux Fisher, Bill Berrett-Koehler Publishers, Inc. , 2016 French

Susciter l’intérêt des investisseurs signifie obtenir leur implication émotionnelle et leur confiance financière. Les méthodes traditionnelles telles que la présentation d’une idée et la rédaction de plans d’affaires...

 
 
Die sechs Geheimnisse der Kapitalbeschaffung Fisher, Bill Berrett-Koehler Publishers, Inc. , 2014 German

Das Interesse von Investoren zu gewinnen bedeutet, sowohl emotionales Engagement als auch finanzielles Vertrauen zu gewinnen. Die herkömmlichen Methoden, wie Ideen-Pitching und das Schreiben ausführlicher Businesspläne...

 
 
Los seis secretos para obtener capital Fisher, Bill Berrett-Koehler Publishers, Inc. , 2014 Spanish

Captar el interés de los inversores implica despertar tanto su compromiso emocional como su confianza financiera. Los métodos tradicionales, como persuadir con ideas y escribir exhaustivos planes de negocios, son...

 
 
The Six Secrets of Raising Capital Fisher, Bill Berrett-Koehler Publishers, Inc. , 2014 Chinese

Gaining the interest of investors means gaining both their emotional involvement and financial confidence. The traditional methods such as idea-pitching and writing exhaustive business plans are weak approaches that...

 
 
One Perfect Pitch Perruchet, Marie McGraw-Hill Education , 2016 Marketing

One Perfect Pitch by Marie Perruchet offers step-by-step guidance to entrepreneurs who are seeking funding for their ventures, or those who need to sell themselves or their products or services. By...

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The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

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