LOCATION marketing

LOCATION marketing

 
Go Mobile Hopkins, Jeanne | Turner, Jamie John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Go Mobile, Jeanne Hopkins and Jamie Turner offer insights into the relatively new world of mobile marketing. While it can seem daunting to learn about apps, 2D codes, and location-based marketing,...

Audio summary available
 
 
The Third Screen Martin, Chuck Nicholas Brealey Publishing , 2011 Marketing, Technology

The nature of marketing has evolved dramatically over recent decades. The “first screen” was television, which enabled one–way communication from marketers to consumers. The “second screen” was personal computers,...

Audio summary available
 
 
Mobile Marketing Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz The McGraw-Hill Companies, Inc. , 2011 Marketing

In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...

Audio summary available
 
 
Mobilized Marketing Hasen, Jeff John Wiley & Sons, Inc. , 2012 Marketing

In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...

Audio summary available